2024
Astra
Astra is a one-of-a-kind digital fashion experience in the Metaverse. Astra is a startup gamifying retail with web3 technology.
Product Design
Art Direction
3D Modelling
Client /
Astraverse for Thrill Digital
Thrill Digital is a web3 studio building the future of virtual experiences in the metaverse. Since 2020, I have produced 3D digital experiences with web3 technology for brands and customers while working as a virtual environment architect. I created 3D experiences that can be explored by customers making clothes purchases in virtual reality. At Thrill, the product Astra ,first-of-its-kind gamified retail experience, showcasing a new way to shop and play in the metaverse was forged and the environment was developed under my direction and a team of designers, 3d generalists and developers. I built 85% of the visual environment of the first three demos with my guidance on the other 15%. With this, both Thrill digital as a studio and Astra as a product has gone on to demo and received over £800,000 comprising of multiple grants, investments, and support from the following associations:
Epic Games | Colorintech + Meta |Technation | GTS ventures| University of Cambridge I4SF| Nvidia Inception Programme| DeFine |KPMG
In just 2 years, the product team at Thrill grew from a single 3D visualiser, myself, to a team of six that I managed to help me operate the firm, attend conferences, and present ideas. I led the design team where I was creating 6 cities. We facilitated a hackathon that had a grant for innovations, and selected four people who worked with the team, and the hackathon itself.
ASTRA is now a phygital fashion OS for design, sales, and manufacturing.